Business Reply Standards
for the United States Postal Service
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Steps required to create business reply art for advertising.
- Select a size for your reply card. The dimensions of the card must conform to USPS dimensional standards for letter-size mail, or be within the Postcard Dimensions to qualify for the postcard rate. Otherwise you will incur a surcharge.
- Request business reply art from the post office by contacting a USPS Mailpiece Design Analyst. The "camera-ready" art they provide contains the Facing Identification Mark (FIM C)
and "Unique" ZIP+4 Barcode.
- Insert the art into your design, making sure the placement conforms to the standards below.
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Business Reply Placement Requirements
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